Cultural projects and curated experiences that bring Japanese aesthetics to Europe

From exhibitions and cultural programming to retail curation and collaborations — we create experiences that communicate the depth and beauty of Japanese culture

What we do

Cultural & Creative Direction

Concept development for exhibitions and cultural projects
Artistic direction and content definition
Research on Japanese crafts, design, lifestyle and trends
Creation of project narratives, themes and visitor flow

Exhibition & Event Production

End-to-end planning and project management
Scenography, space layout and installation supervision
Selection and coordination of artists, craftsmen and brands
Partnerships (museums, galleries, institutions, private venues)

Retail Curation & Pop-up Experiences

Product selection and storytelling for retail spaces
Pop-up store design, layout and assortment
Cross-collaborations between Japan and Europe
Seasonal themes, capsule collections and curated corners

Communication & Content Development

Visual identity and graphic guidelines for projects
Editorial storytelling and multilingual content (JP/EN/IT/FR)
Press materials and media coordination
Social content strategy for cultural and design-led projects

Brand Collaborations & Creative Partnerships

Concept creation for special projects
Co-branded initiatives between Japan and Europe
Limited editions, artist collaborations, design experiments
Content production: photography, video, editorial pieces

Why Fujieu?

Strong experience in culture/design-led projects (TENOHA exhibitions, lifestyle showcases, design collaborations).
Deep understanding of Japanese aesthetics, craftsmanship and contemporary culture.
Network of artists, creators, manufacturers and cultural institutions in both Japan and Europe.
Multilingual communication (JP/EN/IT/FR) for cross-cultural projects.
Experience in producing reporting and documentation required for Japanese governmental and prefectural grants.

Our Process

Definition of project vision, story, cultural angle and objectives

Concept & Narrative

Artists, brands, products and themes chosen to match the narrative

Curation & Selection

Design, scenography, logistics, installation and on-site supervision

Production & Execution

Press outreach, content creation and storytelling for visibility

Launch & Communication

Get in touch

hello@fujieu.com